The Green Coffee Company, is a consolidated coffee farming operation based in Medellin, Colombia. The company’s innovative business model allows complete control of the supply chain: from cultivation, through processing, to direct trade with end clients.
The GCC’s holistic approach to the coffee sector and commitment to best environmental practices not only establishes the long-term profitability and sustainability of the business, but also improves the quality of the coffee produced on the farms.
We are the largest coffee farming operation in Colombia. On top of this, our vertical integration of the coffee sector significantly differentiates us from most others in the country.
Many of our coffees consistently score as a specialty coffee, and the “direct trade” story with best agricultural practices is an effective selling tool maintain elevated pricing.
Boris Wüllner was hired at the beginning of 2020 and is serving as the new president of the Green Coffee Company. Boris has decades of experience working in the agricultural sector in Colombia, and comes to the project with proven expertise in international sales, sustainable development, and project management. Throughout his career in both the for-profit and non-profit space, he has developed invaluable relationships with coffee distributors, government officials, and logistics providers that will serve the company well as it moves into its next phase as a sophisticated coffee operation.
Boris has a wide experience in international business development, mainly developing the organizational structures, sales, and marketing of companies in the agricultural sector. Recently, he has been a consultant for the Colombian palm oil federation (Fedepalma), several different flower companies, and has been serving as Vice-dean at the engineering faculty at the Universidad de La Sabana.
Over the last 20 years, Boris has had a successful track record of results in the Agronomic industry. He has been in charge of pumping sales in Flower companies from US$ 7 Million a year to over US $ 45 Million a year. He developed direct sales to retailers, disrupting the flower supply chain in the US. In collaboration with his contacts at FedEx, he was responsible for developing direct sales of flowers from Colombia to end consumers in the US.
He is a dedicated father and husband, loves to cook and bake. And still has time for dedicating his spare time to help reconcile couples at his church
Prior to joining Lifeafar and the Green Coffee Company, Leonardo spent more than 20 years working for multinational companies like Siemens, Fox Networks Group and First Data, in a variety of industries such as services for the banking industry, media & entertainment, cosmetics, software and engineering. While working at Siemens, Leonardo spearheaded the implementation of the first electronic marketplace for the Power Generation segment of the company’s operations in Latin America, earning additional $6 million USD revenue on annually. At Fox, Leonardo led the plan to add 100,000 sqft TV-production space with 40,000 sqft ancillary facilities. This development enabled Fox to take advantage of an expanding market. His career includes tenures in Thailand and Germany.
He brings expertise in traditional finance functions such as financial management and reporting, budget management, forecasting, business intelligence, risk management, SOX Compliance, IFRS, USGAAP.
Born and raised in Bogotá, Colombia, Leonardo earned a Bachelor’s degree in Industrial Engineering from Universidad de America, a Master’s degree in Finance from Universidad del Rosario and a Master’s degree in e-Commerce from Dalhousie University in Halifax, Canada. Leonardo enjoys running, working out and bike riding and as a music lover he likes to attend concerts.
Ted currently serves as Chief Revenue Officer of the Company since November 2023. Before joining GCC, Ted worked as Vice President of Sales and Marketing at Intelligentsia, a high-profile, specialty coffee company, where he led a 25-person team responsible for $75 – $100m in annual sales of a variety of roasted coffee products to customers like Whole Foods, Target, Safeway, Wegmans and broader foodservice channels. Throughout his time at Intelligentsia, he successfully developed new sales and marketing strategies across different territories, accelerating revenues, gross margin, and EBITDA delivery.
Prior to Intelligentsia, Ted also had a successful, seventeen-year career at Unilever, managing multi-million-dollar contracts and leading teams of over seventy-five employees. While working at Unilever, Ted held leadership roles in the U.S. and The Netherlands in both sales and marketing.
Juan Miguel currently serves as the Chief Operating Officer for the Company with more than 20 years of experience in Colombian and international coffee markets. Juan Miguel adds a skill set focused on an extensive background in coffee transformation, processing, logistics, storage and export operations.
Cole currently serves as a Partner of Legacy Group, an alternative asset manager that targets profitable investment opportunities with high social and environmental impact in the U.S. to LATAM. Legacy Group’s mission is to bridge the gap between financial capital and promising investment opportunities with a hope to build a new community of investors, market-leading companies and workers that will leave behind a legacy for generations to come. Since inception in 2015, Legacy Group has successfully placed capital and provided advisory services to companies operating within the following industries: real estate & hospitality, agriculture, arts & technology, and education.
Prior to forming Legacy Group in early 2015, Cole spent the previous eight years working for a global professional services firm (PricewaterhouseCoopers) specializing in accounting, advisory and consulting solutions. During Cole’s tenure with the firm, he was stationed in the United States, Bermuda, Hong Kong SAR and Beijing, China.
While working in the United States and Bermuda, Cole primarily focused on accounting and advisory services to clients in industries spanning oil extraction and distribution, healthcare, banking, private equity, hedge funds, offshore trusts, and biotechnology. For nearly four years, Cole was located in Asia providing advisory and consulting services to clients participating in global mergers and acquisition activities. Here, Cole concentrated on the financial services and real estate sectors and spent a majority of his time advising on cross-border deals in the areas of business strategy review, business valuation, buyer and seller due diligence, tax structuring and business carve-out analysis. Cole’s deal experience has included transactions around the globe with deal sizes into the billions of USD.
Cole graduated Valedictorian from North Carolina State University in 2006 with a bachelor’s degree in accounting and finance, to which he earned his master’s in accounting from the same university the following year. Cole became a licensed United States Certified Public Accountant in 2008.
Eric Berman acts as Head of Real Estate Investments to Legacy Group, and is also the Chief Investment Officer of Lifeafar. He oversees investment strategy, including acquisitions and development primarily in the real estate space, and plays a key role in leading Lifeafar’s hospitality initiatives.
Eric has spent his career working with a diverse base of investors, owners, lenders and developers of hotel and mixed-use real estate assets. Along the way, he has advised on more than $2 billion of hotel and real estate transactions throughout the U.S. and Latin America. The experiences Eric brings will be instrumental in the continued success and global expansion of both Lifeafar and Legacy Group.
Eric joined Lifeafar in 2018 following four-plus years with Berkeley Research Group, where he helped pioneer the firm’s hospitality advisory group and expand its corporate finance efforts in Latin America. He began his career at Deloitte & Touche, LLP, where he provided accounting and advisory services for clients in the financial services, banking, real estate and retail industries, focusing on companies with an aggregate of more than $180 billion in assets and over $10 billion in annual revenues. During his professional career, he has held positions in destinations including New York and Miami, as well as Colombia, Panama, and Mexico.
Born and raised in Philadelphia, PA, Eric was educated at Penn State University – Smeal College of Business, where he earned a bachelor’s degree and a master’s degree in accounting. He has been a licensed Certified Public Accountant since 2013 and holds a certificate in hotel real estate investment and asset management from Cornell University.
Economist by trade, spent 15 years working for HSBC in a multitude of capacities in its Private Wealth, Credit Risk Management and Investment Banking divisions. Furthermore, Jesus worked for the bank in multiple countries. Prior to leaving HSBC, Jesus was the Global Account Owner of the bank’s relationship with the world’s largest accounting and consulting firms.
Upon leaving Wall Street, Jesus joined a boutique Medical Group in Beverly Hills, as CEO, with the primary goal of leading the team through a process of corporate transformation from a small enterprise to a corporation able to navigate the terrain of bringing in Private Investors and expand into new markets: New York, Orange County, Chicago and San Diego.
In addition to extensive professional experience, Jesus holds degrees in Economics (BA – St Mary’s University, and MA – Fordham University) and Finance (MS – University of Rochester).
After multiple combat tours with the U.S. Marine Corps Reserves and obtaining a Bachelor’s Degree in Finance and Real Estate from the University of Florida, Dustin took a position in corporate finance with Lockheed Martin, followed shortly by obtaining his Series 7 and 66 certifications as a Financial Advisor at Edward Jones. Looking for an opportunity to implement his leadership earned in the Marine Corps and entrepreneurial desire, Dustin decided to leave the corporate environment and joined a family-owned private prisoner transportation start-up, while also investing in real estate. Over the next several years, Dustin became a partner in the company, moved into the role of Executive Director and helped grow the company through strategic relationships, winning large government contracts, and helping foster several mergers, ultimately getting the business to a successful sale. After obtaining his MBA in Real Estate from Florida State University in 2020, Dustin continued to invest in real estate, taking a specific interest in land acquisition and development to create equity and cash flow opportunities. Additionally, he was involved with several start-ups and became one of the largest investors in The Green Coffee Company, a Legacy Group portfolio company. After getting boots-on-the-ground with his Green Coffee Company investment in Colombia, Dustin saw an opportunity to become more than just a passive shareholder and joined Legacy Group as the VP of Business Development in June 2022.
Dustin has earned a reputation for his genuine leadership style, adaptive problem-solving skills, ability to forge authentic relationships, and being a fast-moving action-taker across multiple industries. His fluidity and adaptive results-oriented mindset makes Dustin an excellent addition to Legacy Group as our VP of Business Development.
Dustin lives in St. Petersburg, Florida with his wife Jenny and their German Shepherd, Kimber. Going on 18-years in the USMC, Dustin will retire after 20 years and continue to focus on adding value to Legacy Group Stakeholders.