The Green Coffee Company Launches its $100 Million Series C Funding Round to Revolutionize the Colombian Coffee Industry

The Green Coffee Company, a Legacy Group portfolio company and Colombia’s largest coffee producer, has announced the launch of its $100 million Series C funding round. The round consists of a proposed $25 million in equity investment and $75 million in debt funding.
  • The company is already the largest coffee producer in Colombia. The company has the goal of becoming the world’s largest producer of arabica coffee, and is dedicated to environmental, social and economic sustainability; 
  • New round consists of $25 million in equity investment and $75 million in debt funding;
  • Proceeds from the Series C funding round will be deployed towards more farm acquisitions, farm development and infrastructure, U.S. coffee roasting operations and alcohol distillation of coffee byproducts.

Equity funding to date exceeds $35.0 million from more than 275 high-net-worth investors. Founded in 2017, the U.S.-headquartered coffee company currently boasts 27 farms spanning 6,652 acres in total landholdings and roughly 7.7 million coffee trees. The company is on track for $13.4 million in 2022 sales (a 10x increase from 2021) and positive operating income, with plans to scale revenue and profitability substantially in the coming years.
The fresh capital will enable the company to drive forward a new way of doing business that transforms the manner in which coffee is produced, processed and monetized in Colombia. The new investment is expected to provide the Green Coffee Company with the capital needed to further expand its Colombian operations, accelerate its U.S.-based coffee roasting operations and enable the company to launch its own lines of liquors and spirits distilled from coffee cherries and other coffee by-products.
“This funding round will push us further towards our goal of becoming the world’s largest arabica-coffee producer,” said Cole Shephard, Green Coffee Company Founder and partner at Legacy Group, the company’s asset manager. “Through the buildout of our roasting facility and the monetization of coffee byproducts, we will be able to fully vertically-integrate additional lines of business from roasted coffee to business-to-consumer alcohol products. We already have the most sophisticated coffee processing facilities in Colombia, and, we believe, globally. We intend on continuing to be leaders of innovation in the coffee industry in Colombia and throughout the world.”
In July, the company was recognized by the president of Colombia’s Congress and Colombia’s minister of agriculture for its advances in agriculture. GCC’s CEO, Boris Wullner, accepted the award for “Best Technological Innovation” in agriculture. Additionally, the company has become a national leader by practicing digital agronomy, using mobile technology to monitor farm conditions and trends, so decisions may be made based on the best data available. 
The $25.0 million equity offering will be open to accredited individual investors, institutional investors and coffee-industry participants at $100,000 minimum investments, with substantial multiples on investment projected through a company sale or U.S. IPO. The company also welcomes those institutions interested in the $75.0 million debt portion of the funding round. 
If you would like to participate in GCC’s Series C funding round, please contact Legacy Group, the company’s asset manager, at



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About the Green Coffee Company
The Green Coffee Company is a consolidated coffee farming operation headquartered in the U.S. with operations based in Medellín, Colombia. The company’s innovative business model allows for complete control of the supply chain: from cultivation through processing to direct trade with end-clients. GCC’s holistic approach to the coffee sector and commitment to best environmental practices not only establishes the long-term profitability and sustainability of the business, but also improves the quality of the coffee produced on the farms. 
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This page contains forward-looking statements within the meaning of the federal securities laws. These forward-looking statements are based on management’s current expectations and are subject to uncertainty and changes in circumstances. Readers of this page should understand that these statements are not guarantees of performance or results. Many factors could affect actual results and cause them to vary materially from the expectations contained in the forward-looking statements, including those set forth on this page. We caution readers not to place undue reliance on any forward-looking statements included on this page, which speak only as of the date of this document. We undertake no responsibility to update these statements, except as required by law.

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Jesus Reyes

Vice President, Capital Raising

Economist by trade, spent 15 years working for HSBC in a multitude of capacities in its Private Wealth, Credit Risk Management and Investment Banking divisions. Furthermore, Jesus worked for the bank in multiple countries. Prior to leaving HSBC, Jesus was the Global Account Owner of the bank’s relationship with the world’s largest accounting and consulting firms.

Upon leaving Wall Street, Jesus joined a boutique Medical Group in Beverly Hills, as CEO, with the primary goal of leading the team through a process of corporate transformation from a small enterprise to a corporation able to navigate the terrain of bringing in Private Investors and expand into new markets: New York, Orange County, Chicago and San Diego.

In addition to extensive professional experience, Jesus holds degrees in Economics (BA – St Mary’s University, and MA – Fordham University) and Finance (MS – University of Rochester).


Vice President, Business Development

After multiple combat tours with the U.S. Marine Corps Reserves and obtaining a Bachelor’s Degree in Finance and Real Estate from the University of Florida, Dustin took a position in corporate finance with Lockheed Martin, followed shortly by obtaining his Series 7 and 66 certifications as a Financial Advisor at Edward Jones. Looking for an opportunity to implement his leadership earned in the Marine Corps and entrepreneurial desire, Dustin decided to leave the corporate environment and joined a family-owned private prisoner transportation start-up, while also investing in real estate. Over the next several years, Dustin became a partner in the company, moved into the role of Executive Director and helped grow the company through strategic relationships, winning large government contracts, and helping foster several mergers, ultimately getting the business to a successful sale. After obtaining his MBA in Real Estate from Florida State University in 2020, Dustin continued to invest in real estate, taking a specific interest in land acquisition and development to create equity and cash flow opportunities. Additionally, he was involved with several start-ups and became one of the largest investors in The Green Coffee Company, a Legacy Group portfolio company. After getting boots-on-the-ground with his Green Coffee Company investment in Colombia, Dustin saw an opportunity to become more than just a passive shareholder and joined Legacy Group as the VP of Business Development in June 2022.


Dustin has earned a reputation for his genuine leadership style, adaptive problem-solving skills, ability to forge authentic relationships, and being a fast-moving action-taker across multiple industries. His fluidity and adaptive results-oriented mindset makes Dustin an excellent addition to Legacy Group as our VP of Business Development.


Dustin lives in St. Petersburg, Florida with his wife Jenny and their German Shepherd, Kimber. Going on 18-years in the USMC, Dustin will retire after 20 years and continue to focus on adding value to Legacy Group Stakeholders.